Home > Weddings > why are diamonds the norm when it comes to wedding rings?

why are diamonds the norm when it comes to wedding rings?

October 31st, 2008
diamond wedding rings
jmmysma asked:


There are so many prettier stones and the diamond trade is brutal.

Weddings , , ,

  1. waseh123321
    November 1st, 2008 at 16:56 | #1

    Its just advertisement has made ppl think that Diamonds are MADE for wedding rings and stuff

  2. sluggy
    November 2nd, 2008 at 15:39 | #2

    It is the result of a massive marketing campaign by De Beers. It was started when diamond sales started to decrease and it is still going on. They are also responsible for the idea that the ring should cost at least three months salary and that rings should be kept as heirlooms rather than sold.

  3. IzoraOnie C
    November 6th, 2008 at 03:20 | #3

    BECAUSE, IT”S SHINY WHITE. white is the wedding color for brides. o.o

  4. kill_yr_television
    November 6th, 2008 at 22:05 | #4

    There is an old, old “rule” that colored gem stones are vulgar. Maybe it’s time for some new rules.

  5. muggle
    November 9th, 2008 at 05:33 | #5

    who knows but i much rather have a different stone

  6. pmac
    November 10th, 2008 at 10:43 | #6

    As a Jeweler I would tell you that Diamonds are the norm because Debeers Corp and their intense marketing campaign have shoveled this as “must have” product in order to become engaged. However many Royal families have forgone this product for Sapphires (Princess Di) and Ruby (India’s Royal Family) as they have more meaning in their culture and history. If you want a truly special and rare gem then take a look at colored stones (anything but diamond) there you will find true rarity.

  7. Shout unto God with a voice of Triumph!
    November 13th, 2008 at 03:00 | #7

    It’s ‘the norm’ but it isn’t the only option. It’s basically up to your fiancee` what type of ring you get. I love my diamond but I’d love any other stone he gave me just as much.

  8. Ginger
    November 14th, 2008 at 20:56 | #8

    My wedding ring is plain gold. Do you mean engagement rings? They have been accepted as the norm for a long time, but you can choose something different. One of my sisters has an emerald engagement ring and another has a tanzanite ring.

  9. Garnet Glitter
    November 17th, 2008 at 15:24 | #9

    because the Diamond cartels (deBeers) and the jewelry stores (chains) since the 1930’s have pushed that idea on the public successfully to create a demand for the stone, which is a rather common stone, not rare at all, because they hold a monopoly on the stones thus can demand any price they want…the public demands diamonds, you have the only good ones, there is no Competition to keep prices down so you can ask any ridiculous price you want.

    The true monetary value of a gem stone is NOT in how good or rare it is..it is solely determined by 1) how many want one 2) whether there is only a few or many sources of the stone(many diamond companies that compete for business or one monoply)

    There are stones so rare that one carat of that stone makes a diamond seem cheap… natural alexandrite for example…has nothing to do with demand either.

    Diamonds are chunks of carbon that have been subjected to many years and pounds of pressure…burnt wood is carbon…charcoal is carbon…..get it? So how rare is that?

    My ring is NOT a diamond ring…it is a bypass ring with his and my birthstones..beautifully unique. It does have diamonds on it but as accents only.

    I agree, so many beautiful gemstones, many more rare/precious than diamonds….

    If I was gonna spend over a thousand on a gem, it would NOT be a diamond, but then I never followed the herd.

    However, if diamonds you like because you truly like them, and not because everybody else has/wants one..go for it.

    Good Luck.

  10. deborah m
    November 21st, 2008 at 01:27 | #10

    you are so rite there are tons of beautiful stones aside of the diamonds!!! Thats why a lot of people are choosing more exotic stones VS diamonds a beautiful ruby or emerald are more appealling to me !!:))

  11. ?Kaitlin aka His Browneyed Girl
    November 21st, 2008 at 11:50 | #11

    Because De Beers launched a huge marketing strategy that touted diamonds as the “only” way to show a girl that you loved her. It worked quite well for them, as that myth is still spread around as fact, and their wallets only grow fatter.
    I love sapphires myself =]

  12. feminooties.
    November 23rd, 2008 at 05:18 | #12

    agreed. that’s why my engagement ring is a pearl. i refused to have a diamond.

    my wedding band is actually my grandmother’s wedding band and engagement band welded together. it’s small, beautiful, yet modest.

  13. . .
    November 24th, 2008 at 14:56 | #13

    Beats me. I personally like sapphires WAY more than diamonds. My engagement ring was a sapphire ring….But wedding ring has diamond and 2 sapphires (and the ring is almost 100 yrs old!).

    Although there’s a commercial pressure/brainwashing with this diamond for wedding/engagement ring crap, it’s all about that the girl actually likes.

    If my husband gave me a typical diamond ring, I’d have been very very disappointed as it would have meant he doesn’t knows me all that well. LOL

  14. Corey A
    November 25th, 2008 at 23:07 | #14

    It has a lot to do with marketing and societal pressure. But, I will also say this: It’s hard to find other stones that are as tough as diamonds. I was trying to find a ruby ring as an engagement ring. All the ones I liked were more expensive than comparable diamonds. There wasn’t as much selection when it came to fancy shapes (I really wanted a cushion cut stone!), and I kept getting the same warnings from jewelers about wear and tear on other stones. Rubies and emeralds (for example) are softer stones and will not hold up to daily wear and tear as well as diamonds. My friend had an emerald ring (not an engagement ring) and she shattered it while we were shopping one day! We were carrying items on hangers and the hanger somehow got caught on the ring and it cracked the stone in several places. It was nuts! So, that’s probably another reason that people go with the harder diamonds. But, I still think it mostly has to do with marketing!

  15. suellenh
    November 26th, 2008 at 14:00 | #15

    It’s the child of advertising and current fashions. Victorian engagement rings didn’t have diamonds, but other precious stones. Many women choose stones other than diamonds and it’s quite acceptable.

  16. Lydia
    November 29th, 2008 at 22:53 | #16

    I think generally because they are the hardest stone, and that they are clear so they match everything.
    That said, there are lots of lovely gems, and other stones, which are totally beautiful to use in engagement rings.

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